The conceptual model CRECCOM employs to mobilize communities for
change encompasses four key components - research & verification,
field worker training, community-based sensitization and village-based
initiatives. In addition, three support components - stakeholder
involvement, mass communication interventions and role model
initiatives - are used to supplement the key components. All these
are further supported by a monitoring and assessment scheme.
It was the implementation of this model that fostered the type of
atmosphere that prompted the USAID/Malawi GABLE SMC Report to state,
"the GABLE SMC is a well planned, well executed program
that foes beyond the creation of slogans and messages. It is one of
the strongest social mobilization programs this evaluator has observed."
